HK Asia Holdings (HKEX: 1723) has become the first public trading company of greater china to adopt the Bitcoin treasury strategy. Also they are changing their company’s name to Moon Inc soon. New CEO of company John Riggins outlined the company’s pivot, its broader momentum building across Asia and the regulatory alignment with Hong Kong In the discussion of 24 March 2025 which is hosted by Allen Helm of Bitcoin For Corporations.
John Riggins is a strong supporter of Bitcoin with many years of experience working in China and Southeast Asia, explained why his company decided to start using BTC. He said the decision was based on two important reasons. First, the company has a strong belief that Bitcoin is valuable in the long term. They see it as a smart and safe choice to protect and grow their money. Second, recent changes in Hong Kong’s rules have made it easier for companies to use Bitcoin. This positive shift in regulations gave the company confidence to move forward.
Before making this big change, the company took several months to plan carefully. They spent time talking to regulators who make financial rules, public market investors who buy and sell company shares, and local business partners. They wanted to make sure that everyone involved understood and supported the decision. Only after these thorough discussions did the company officially start using BTC, ensuring the move was well thought out and followed all the necessary rules.
HK Asia Holdings used to focus on selling SIM cards and prepaid technology products. They want to introduce Bitcoin-related services to their customers. Some of their plans include setting up Bitcoin ATMs and offering prepaid BTC products in their retail stores which allows more people to access and use BTC easily.
Moon Inc started its journey with Bitcoin by first buying 8.88 BTC after it completed a business acquisition. Also,they will buy another 10 BTC when their company becomes more financially strong. This brought their total Bitcoin holdings to 18.88 BTC, which was worth over $1.7 million at the time they announced it. The company’s CEO, John Riggins, said that they plan to continue buying more Bitcoin in the future and they follow Hong Kong’s clear and careful regulatory rules.
This podcast was not just about guessing the price of bitcoin that it will go up or down. According to Riggins, He want to protect the company from economic problems using BTC, a strategy that has made many companies stable in the past few years. MetaPlanet in Japan andStrategy in the United States have made their business more powerful using Bitcoin in the past. It will provide long-term stability and connect to the new global financial system of crypto that is slowly developing.
Riggins mentioned that countries like South Korea, Thailand, Malaysia, and Indonesia have great potential to start using Bitcoin in similar ways. However, a lot of this progress is happening quietly, without much public attention. He also said large organizations and investors connected to the government of China are closely watching how the United States is handling Bitcoin and how they can adopt it.
Riggins mentioned that he is receiving more and more messages from people in the government and institutional investors who are very interested in Bitcoin. These individuals are closely watching the market and are eager to get inside information about the latest developments and trends in this space.
According to me, this is the best move of Riggin’s career. This decision will help to build trust in crypto enthusiasts and make the company stronger. Increasing the price of Bitcoin will give them more revenue in future. Two birds with one stone is a perfect example for his strategy.
